DV’s Contextual Solution Drastically Lowered CPMs and CPCs for an Alcohol Brand

An alcohol brand approached DoubleVerify (DV) to test a privacy-safe way to effectively reach in-market audiences and drive greater media cost efficiencies. DV proposed a solution that would enable the brand to reach the right audiences, with the right message, at the right time — DV’s standard contextual segments. Download our case study to learn how DV’s contextual solution helped the brand maximize its media spend.