Since 2017, DV’s Global Insights Report (GIR) has provided advertisers with in-depth market-by-market analysis from North America, EMEA, APAC and LATAM to help inform digital advertising strategies. This webinar will review findings from DV’s 2022 GIR and feature DV’s David Goddard, VP, Business Development, and Collette Spagnolo, VP, Marketing Analytics, who will join Daniel Knapp, Chief Economist at IAB Europe, and Erika Foster, Director, Standards & Investment Products EMEA at MAGNA Global, discussing how they’re able to leverage insights and metrics from the report to inform their digital advertising campaigns.
The webinar will explore the role of measurement over time and uncover how this makes verification poised to maximize performance over the next five years. We’ll also highlight significant global trends and regional findings on key metrics and engage our panel in a robust discussion on significant learnings advertisers can act upon to drive media quality and performance.
2022 global findings and EMEA findings include:
- The quality of digital advertising on the open web, as measured by viewability, fraud, brand suitability and geo, is now under control because of verification mechanisms in place. The post-bid violation rate, which is the rate of measured fraud, geo and brand safety/suitability infractions, fell 6% year over year. DV advertisers, overall, now see an average of just 10% of combined brand suitability, fraud and out-of-geo infractions.
- Across EMEA, more than a third of traffic comes from longtail domains – a traffic pattern that is consistent with the higher brand suitability violation rate across EMEA.
- Brand suitability rates declined year-over-year, but EMEA is far behind North America and APAC. This may be because EMEA advertisers serve on more mobile web and longtail inventory than do those in other regions.
David is DoubleVerify’s VP, Business Development, based in the London office and is responsible for expanding partnerships with digital media and technology companies. David brings more than 15 years of experience in media and advertising working for the companies like the BBC and Ebay Classifieds Group.
In her role as VP, Marketing Analytics, Collette oversees the global analytics and insights operation at the heart of DV’s mission to power performance for the world’s largest publishers, brands and agencies. She specializes in leveraging DV’s vast data sets to analyze the key trends impacting the digital advertising industry, highlighted by her work on DoubleVerify’s annual Global Insights Report. Before joining DV, Collette most recently held positions on agency analytics teams at Mediavest, now known as Spark Foundry, and MEC, now known as Wavemaker. She holds a Bachelor’s degree in Business Administration and Communications from the State University of New York at Geneseo.
Daniel is an advertising and media analyst with more than 15 years of international experience. Having served in leadership roles spanning market analysis, strategic advisory and business intelligence, his knowledge and experience in the space brings tremendous value to the digital advertising community.
Erika Foster is an Adtech enthusiast with over a decade’s experience in media. Starting her career as a trader at one of the industry’s first Agency Trading Desks, she has since held senior positions across a variety of technical, strategic & operational roles. Her current role at Magna EMEA focuses on developing investment products & strategies that are grounded in brand safety and media quality principles.