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FanDuel Leveraged DV Social Solutions to Inform and Validate Media Plan
02/02/2021
Marketing
Case Study
The online sports betting company, FanDuel Sportsbook, has a complex in-house social and programmatic buying strategy with the primary goal of acquiring new real money gamers and bettors. However, in order to validate planning decisions, FanDuel needed a more holistic view of social performance across all platforms.
By leveraging DV Pinnacle® reporting, FanDuel was able to incorporate media quality into their social investment decisions.
Download our case study to learn more about how DV’s social solutions helped FanDuel optimize and justify their media planning and investment.
