In the wake of the pandemic, brands must navigate complex and sensitive issues, from intensifying political polarization to calls for social justice and a looming economic recession. Meanwhile, whether it’s the deprecation of the cookie or the launch of new platforms, technological change is accelerating.
DoubleVerify’s 2022 Four Fundamental Shifts in Advertising & Media report provides a detailed analysis of consumers across 18 countries, in nine regions, to help advertising and marketing professionals navigate their changing world and refine their media approach. In this report you’ll find four key takeaways:
- Consumer appetite for content continues to soar – led by CTV, streaming and social
- Attention is becoming the new media currency
- The evolution of online shopping presents new opportunities for brands
- Brand values are essential as consumers demand accountability on mis- and disinformation