The goal of advertising is to make an impact – be it to inform, persuade, or remind. An ad must first catch the user’s attention to make an impact. This requires the right activation strategy to reach a receptive audience, at the right moment. To be successful, marketers need pre-bid activation tools that balance scale and precision to deliver performance, while still honoring user privacy.
Download this overview to learn how DV’s contextual solutions can help you reach consumers at each stage of the user journey — from brand awareness to conversion – to ensure that you can approach users with the right message across all the moments that matter.