Redefining TV Buying – What Role Does OTT and CTV Play?
Watch the recording here.
Consumption of Over-the-top (OTT) content is on the rise, and CTV is one of the fastest-growing environments for consumers to access this content. This increase in consumer demand for OTT is fueling a rapid shift in global linear TV advertising spend. Markets are now following the trend in how consumers watch long-form video content by allocating more of their media budgets to OTT platforms like CTV.
This informative panel will explore the differences between CTV and OTT, and look at how quality is being measured in this channel.
John Ross, Associate Director of CTV Products, DoubleVerify
Gavin Buxton, Managing Director APAC, SpotX
Peter Angelis, Director, of Digital Operations, Omnicom Media Group
Janet Leung, North Asia Lead, Precision
Moderator: Conrad Tallariti, Regional VP Sales, APAC, DoubleVerify
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