DV has identified a new fraud scheme on CTV that involves legitimacy cloaking, a process where fraudsters get their apps on premium app stores to leverage a halo effect. In this report, we expose that fraud, which typically takes place in three stages:
- First, fraudsters use public domain content to create fraudulent apps.
- Next, they submit their apps to stores on premium CTV platforms and tap into the platforms’ credibility and usage.
- Finally, they take advantage of the way CTV is typically delivered to generate fake impressions and fake impression data.
Download the full report to learn about our commitment to rooting out fraud and how you can protect your brand.