DoubleVerify Launches Media Quality Guide for APAC Marketers

Sydney, Australia – Thursday 29th August 2024 – DoubleVerify has launched The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI, an educational guide for APAC marketers on media quality.  

DoubleVerify developed the guide after it discovered that only 17 percent of APAC marketers are measuring across all four pillars of media quality — brand safety and suitability, viewability, fraud and intended geo — in its 2023 report conducted in partnership with WARC. It aims to help marketers gain a better understanding of why verification should be incorporated into their media strategies and how this is relevant in their respective region. 

The guide provides a glimpse into the status of today’s digital media landscape and how that impacts media quality. It also explains the role media quality plays in advertising performance and outlines key solutions that verify media quality across digital channels.

Imran Masood, VP and Country Manager ANZ at DoubleVerify said, “As part of our commitment to make the advertising ecosystem stronger, safer and more secure, we are thrilled to be offering a guide to educate APAC advertisers on the importance of verification in digital advertising and how they can enhance the effectiveness of ad campaigns. Recognising the evolving digital media landscape and the unique challenges it presents, we aim to not only encourage more advertisers to incorporate verification into their strategies, but also equip them with insights into the advantages of privacy-friendly performance solutions to ensure they are always buying quality inventory.”

To learn more, visit DV’s website and download the guide today.

About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the internet stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.