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This report provides an update on Open Measurement Software Development Kit (OM SDK) adoption in the industry at large and within DV during the first quarter of 2020. The OM SDK is designed to facilitate third-party viewability and verification measurement for ads served to mobile app environments without requiring integration of measurement SDKs from multiple ad verification providers.

Learn about the trends we are seeing as adoption continues to grow and the activities DV undertakes to help its clients and partners get onboard. DV’s commitment to the OM SDK initiative is an important component in our overall efforts to provide the most comprehensive measurement and protection available to advertisers today.


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