Reimagining Ad Measurement in a Post-cookie World
Around the world, the advertising industry is collectively moving toward a more privacy-friendly digital ecosystem that includes the elimination of third-party cookies and the ability to track personally identifiable information. While this is good news for our society as a whole, it has presented its share of challenges for marketers looking to reach relevant audiences. Marketers are now beginning to reevaluate which metrics matter and which solutions are the most effective in a post-cookie world.
Join DV’s Nachiket Deole and Nestle India’s Gazal Bajaj as they discuss how marketers are navigating this change and what solutions can one look at in this ever evolving space.
Where: The Leela Ambience, Gurugram
When: 29th of June 2pm IST
Reach out to Events@DoubleVerify.com to connect with us.