Retail media presents a tremendous opportunity to connect with consumers where and when they’re shopping. But it’s not immune from quality and performance concerns surrounding brand suitability, fraud, geographic relevance, viewability, attention and more. Additionally, inconsistencies across retail media networks and platforms can make it especially difficult for advertisers to gain uniform transparency across campaigns.
DV’s tag-based approach and deep relationships with leading global retail media networks and platforms provide advertisers with comprehensive coverage across devices, channels and formats whether campaigns serve onsite or offsite. Download our product overview to learn how to improve media quality and performance for your retail media campaigns.