Ensuring Media Quality to Help Maximize Your Investment
This year, consumers have doubled the amount of content they consume on a daily basis. As an advertiser, understanding how to navigate this year’s rapidly evolving changes in consumer behavior is essential. More importantly, as advertisers continue to invest in digital media, which can be costly, it’s extremely vital to have the assurance that the ads are actually seen by real people, in the intended geography within content that is brand-safe and suitable. Ensuring a transparent, quality environment for media buying is critical in driving the most effective and cost-efficient business outcomes.
In this session, DoubleVerify will discuss the value of ad verification providers in improving campaign efficiencies while maximizing investment. The session will also explore the surging opportunities on emerging digital platforms like Connected TV and touch on innovative new solutions to increase performance without the need for third-party data.
Time: 10:10am GMT
Hugh Munro, RVP, Northern Europe, DoubleVerify
Lauren Tiley, Director, Senior Strategic Client Partnerships, DoubleVerify
Rob Sharland, Business Director, Strategic Client Partnerships, DoubleVerify
Find out more about ProcureCon here.
Reach out to Events@DoubleVerify.com to connect with us.