How Brand Safety Protects Your Investments and Drives Outcome
The past few years have been both challenging and dynamic, to say the least. From a marketing perspective, advertising during a fast-paced news cycle that includes an ongoing pandemic, war and an upcoming presidential election in Brazil can be daunting. And the proliferation of misinformation and disinformation can make navigating these waters even more complicated. With today’s brand safety and suitability tools and technology, however, it is possible to do so — and can be advantageous to advertisers seeking to reach relevant audiences across platforms and devices.
In this session at ProXXIma 2022, DV’s Rafael Reis, Business Director, Brasil, will join Leonardo Martins, Marketing Manager, Media and MarTech, Santander Brasil, and Dani Latérza, Head of Operations, Africa will discuss the importance of partnering with a third-party verification company in order to maximize the quality of your media placements and drive campaign performance.
Rafael Reis, Business Director Brazil, DoubleVerify
Leonardo Martins, Marketing Manager, Media and MarTech, Santander Brasil
Dani Latérza, Head of Operations, Africa
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