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Apr 24, 2024
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AI Activation
Drive True Business Outcomes
Drive True Business Outcomes
With Scibids AI
Digital advertising is complex. Brands — wanting to make every dollar count — strive to maximize advertising performance and balance cost efficiency. But accommodating these varying goals with traditional bidding can be a challenge.
Scibids AI leverages privacy-friendly technology and expands beyond traditional KPIs offered at the DSP level. Harnessing the power of AI, brands can customize the optimization process and reach unique business objectives. Download our AI activation guide and watch the video to learn more.
Scibids AI Powers Media Efficiency
500K
Models generated each month
50%
Average KPI uplift
Up to $0.7
Net incremental value for each dollar of ad spend
Maximize Campaign ROI without the Manual Lift
Choose Data Signals That Matter Most
Take advantage of Scibids AI’s compatibility with a variety of data signals, including first-party data, offline sales data, attention metrics and more.
Go Beyond Basic Performance Metrics
Exceed one-size-fits-all metrics and gain the flexibility to establish custom KPIs.
Optimize Towards Multiple Outcomes
Leverage AI with custom automations to manage multiple campaign priorities, such as impact and cost efficiency, across leading DSPs.
Harness the Power of AI
Advertisers can take advantage of custom algorithms or choose from a variety of pre-packaged tools that enhance one or several campaign objectives, including, but not limited to, the following:
Drive Media Efficiency
Maximize campaign reach on quality media inventory by optimizing towards a qCPM, a custom metric that uses multiple parameters, including fraud, viewability, cost and frequency. This offering is available across leading DSPs and inventory channels.
Increase ROAS
Improve campaign return on ad spend and focus on impressions that deliver the best outcomes for online business. This offering is available across leading DSPs and inventory channels.
Boost Attention Levels
Combine the power of Scibids AI with DV's trusted MRC-accredited attention metrics to help improve campaign attention levels or attention CPM efficiency. This offering is available across leading DSPs.
Customize Outcomes
Exercise the power of data signals that matter most to your business, using custom algorithms that bid based on your specific KPIs. This offering is available across leading DSPs and inventory channels.
A Word From Our CEO
The acquisition of Scibids is a decisive step in our journey to power superior campaign outcomes — a journey that started with developing and delivering the industry standard in media quality insights and has evolved into putting that data to work for advertisers.
Mark Zagorski, CEO of DoubleVerify
Let's Talk AI
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
We're Always Here for You!
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
