For many advertisers, the proliferation of misinformation and disinformation during today’s evolving news cycle can be overwhelming. To help, we’ve identified key news stories from 2020 and uncovered what these trends suggest for brand safety and suitability in the year ahead. Read the full report for:
We understand that the evolving news cycle presents challenges to many advertisers and we are committed to ensuring our clients can effectively manage their brand safety and suitability concerns — while still being able to support trusted publishers, news and information.
A recent DV/Harris Poll shows that 82% of consumers say it’s a brand’s responsibility to make sure their ads appear in appropriate environments, and two-thirds of consumers would likely abandon a brand they see next to questionable content. Our goal is to provide advertisers with the tools and best practices to expand their reach to high-performing news content without compromising brand protection.
Download our complete report to learn more about which trends marked 2020’s biggest news cycles, and what these trends suggest for brand safety and suitability in 2021. If you have any questions, please reach out to speak to a DV expert.