The ABCs of CTV

With consumer adoption on the rise, Connected TV (CTV) is becoming a critical channel for advertisers. Growing advertiser interest in CTV is driving increased ad spend, and heightening the need for objective, third-party verification. DV’s comprehensive guide to CTV covers:

• The difference between CTV and OTT
• How quality is measured on CTV
• How to ensure quality and maximize the effectiveness of your CTV/OTT investment
• Questions advertisers should be asking to ensure they are covered