The ABCs of CTV - DoubleVerify
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With consumer adoption on the rise, Connected TV (CTV) is becoming a critical channel for advertisers. Growing advertiser interest in CTV is driving increased ad spend, and heightening the need for objective, third-party verification. DV’s comprehensive guide to CTV covers:

– The difference between CTV and OTT

– How quality is measured on CTV

– How to ensure quality and maximize the effectiveness of your CTV/OTT investment

– Questions advertisers should be asking to ensure they are covered

 

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