Zoopla/Prime Location Improves Yield Management and Operational Efficiencies with DV Publisher Suite

Zoopla/Prime Location ad sales and ad ops teams wanted to remap existing inventory and needed to find the optimal inventory approach from a revenue perspective. Having had success with DoubleVerify (DV) as an inventory quality partner, particularly with DV Publisher Suite (DVPS), Zoopla/Prime Location reached out to DV to find a solution to these challenges. DV recommended utilizing Unified Analytics (UA) — an analytics solution for premium digital publishers that is included as part of its holistic DVPS offering.  Download our case study to find out how Zoopla/Prime Location increased their overall revenue and significantly improved their operational efficiency.