DoubleVerify At Advertising Week New York

Brand Suitability in a Polarized and Evolving News Cycle

As the digital landscape has evolved, so too has the way people connect with the communities and brands that matter most to them. For these connections to continue and thrive they need a safe and trustworthy environment. Join digital media measurement and analytics provider, DoubleVerify, as they unveil new research and engage in a lively conversation with Meta and GroupM to unpack how they are partnering with the industry to help provide safer platforms for people and brands. Learn how these leaders tackle challenges like: balancing scale and protection, defunding bad actors, reducing harmful content and empowering businesses with the resources, tools and verification they need to lead in this critical territory.

Key Takeaways:

• Uncover brand new consumer trends from DV/Sapio’s latest research report, including content consumption habits
• Highlight ways brands are advertising and using verification tools to improve the quality and performance of their campaigns
• Take a look toward 2023 – what’s to come and how brands should prepare for the year ahead

Speakers:
Mark Zagorski, Chief Executive Officer, DoubleVerify
John Montgomery, Global EVP of Brand Safety, GroupM & Digital Trust & Safety, Advisor
Jennifer Nedeau Helm, Policy Manager, Business Partners, Meta

Reach out to Events@DoubleVerify.com to connect with us.