Leveraging Quality & Performance to Drive Campaign Efficiency

Over the past few years, we’ve seen marketers and agencies are keen on driving marked improvements to their ad quality and campaign performance. At d3con, we showcased how their focus on measurement and verification is helping brands achieve their advertising goals while directly improving their bottom lines.

*This session is in German.

Speaker: Jakob Gomersall, Business Director, Advertising Sales at DoubleVerify


A New Publisher Tech Cycle: Combining Holistic Data with Measurement Transparency

Tech development in digital advertising has shown how a reactive publisher tech cycle takes shape, in which sell-side tools take a back seat to advertiser needs. As data and measurement complexity continues to rise in a post-cookie ecosystem, publishers increasingly need solutions that not only address their needs, but innovate with them in mind.

Speaker: Patrik Paroubek, Senior Sales Director, Publishing at DoubleVerify

*This session is in German.


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