Building Open Measurement for Connected TV Devices and Beyond

Watch the recording here.


There are a variety of measurement related technical challenges that are inherent to OTT & CTV environments, such as a common inability to execute third-party code. Join us as we breakdown measurement capabilities by platform and take a deep dive into Open Measurement (OM) SDK roadmap – including support for CTV and OM for Web Video capabilities, and the pathway to standardizing how measurement signals are collected across all platforms.


Time: 4:10 – 4:35pm EDT


Athul Sudhakumar, Director of Product Marketing, DoubleVerify
Janelle De Rivera, Director, PM for Moat Analytics, Oracle
Justin Hines, iOS Sr. Engineer, Pandora
Shuo Tian, VP, Product Management, Conviva
Jill Wittkopp, Director, PM, IAB Tech Lab


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