DoubleVerify at IAB Tech Lab: CTV & Video Advertising

Building Open Measurement for Connected TV Devices and Beyond

Watch the recording here.

There are a variety of measurement related technical challenges that are inherent to OTT & CTV environments, such as a common inability to execute third-party code. Join us as we breakdown measurement capabilities by platform and take a deep dive into Open Measurement (OM) SDK roadmap – including support for CTV and OM for Web Video capabilities, and the pathway to standardizing how measurement signals are collected across all platforms.

Time: 4:10 – 4:35pm EDT

Speakers:
Athul Sudhakumar, Director of Product Marketing, DoubleVerify
Janelle De Rivera, Director, PM for Moat Analytics, Oracle
Justin Hines, iOS Sr. Engineer, Pandora
Shuo Tian, VP, Product Management, Conviva
Moderator: Jill Wittkopp, Director, PM, IAB Tech Lab

Reach out to Events@DoubleVerify.com to connect with us.