Measurement and ROI on CTV
IAB Europe’s Virtual CTV Event is a series of panel discussions and market deep dives to explore this emerging and exciting digital advertising channel. With such a fragmented CTV landscape across Europe, DV is excited to be a part of this must-attend event to truly understand the opportunities and challenges of the ecosystem.
DV’s David Goddard, Senior Director, Business Development, EMEA & Chair of IAB Europe’s Programmatic Trading Committee, will be hosting the event while Dan White, Group Director, EMEA, DoubleVerify will be joining the Measurement and ROI panel, helping to answer questions such as: How can success be measured for a CTV campaign? What KPIs exist and what’s the typical ROI? This panel of experts will share best practices and their ideas on how the industry can move forward to better measure campaign success.
Date: Thursday, April 29
Time: 1:30pm – 2:00pm CET
Moderator: Paul Goode, SVP Strategic Partnerships, Comscore
Dan White, Group Director, EMEA, DoubleVerify
Kristanne Roberts, Global Development Director – Digital, Kantar
Graeme Lynch, VP Demand, EMEA, SpotX
Register for this event here.
Reach out to Events@DoubleVerify.com to connect with us.