Driving Media Performance Begins with Quality
Fraud has always been an issue for brands looking to engage real people in brand safe and suitable digital environments. Ad verification provides the clarity for brands to overcome these challenges, increasing overall confidence in their investments. Ensuring a transparent, quality environment for media buying is critical to driving effective campaigns.
In this session, IAB Tech Lab will moderate a session with DoubleVerify and Zenith to discuss the current state of ad verification in EMEA and best practices that will help increase transparency, build trust and improve efficiency. The session will also explore how media quality can impact business outcomes and what we can do as an industry moving forward.
Nick Tulloch, VP Account Management, EMEA, DoubleVerify
Arnaud Lauga, Director General, Zenith
Moderator: Angelina Eng, VP Measurement & Attribution, IAB Tech Lab
Reach out to Events@DoubleVerify.com to connect with us.