News Saves Lives
Reliable and accurate news is critical during times of crisis, and so is getting the right advertising support for news. But it’s also important to do this in a brand safe fashion. In other words, how can brands do the right thing by news while also protecting their equity with customers? This is the question driving IAB’s first in a series of virtual town halls: “News Saves Lives.” In this series, the IAB plans to gather the entire ecosystem—brands, agencies, publishers, technology partners—to interrogate how to thread the news/brand safety needle. We’ll explore best practices in advertising around news, get the latest research on rapidly changing news consumption behavior and industry trends. We will all learn about premium news content from prestigious news publishers and the toolbox of brand safety technologies that enables transparency, yet also scale to hit buy-side KPIs. The big takeaway? News Saves Lives and News Builds Brands.
Dan Slivjanovski, CMO, DoubleVerify
Swapnil Patel, Executive Director, Media, McKinney
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