Election 2020: Protecting Your Brand in an Evolving News Cycle

For many advertisers, the proliferation of misinformation and disinformation during an election cycle can be overwhelming. With today’s brand safety and suitability tools and technology, however, it’s possible to successfully navigate these waters. Our guide is intended to educate advertisers on how they can best engage consumers during an election cycle, while also safeguarding brand reputation. In this guide, we highlight:

• What is brand safety and suitability and why brands should care
• Best practices in balancing scale and protection in an evolving news cycle
• Election-specific tools available to ensure brands are protected, while still driving performance
• And more