Sophisticated SSAI Scheme Hijacks Real CTV Device Sessions - DoubleVerify
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DV’s Fraud Lab recently identified the first-ever server-side ad insertion (SSAI) scheme, SneakyTerra, which hijacks real CTV device sessions. At its peak, SneakyTerra was spoofing over 2 million devices each day and may have cost unprotected advertisers more than $5M per month, based on an average $20 CPM across CTV.

Download the full report, which highlights:

  • How DV is protecting its clients from SneakyTerra and other fraud schemes
  • How SneakyTerra differs from other SSAI fraud schemes
  • The role DV’s Video Filtering played in catching SneakyTerra

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