DV’s Fraud Lab recently identified the first-ever server-side ad insertion (SSAI) scheme, SneakyTerra, which hijacks real CTV device sessions. At its peak, SneakyTerra was spoofing over 2 million devices each day and may have cost unprotected advertisers more than $5M per month, based on an average $20 CPM across CTV.
Download the full report, which highlights:
- How DV is protecting its clients from SneakyTerra and other fraud schemes
- How SneakyTerra differs from other SSAI fraud schemes
- The role DV’s Video Filtering played in catching SneakyTerra