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Nov 04, 2024
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Leaving Oracle? Join DV for Unmatched Media Quality and Performance
As Oracle Advertising winds down, we understand your business may be facing a major transition. While change can be difficult, DV offers a smooth transition to superior verification services. You’re just a few steps away from driving better outcomes for your advertising campaigns.
Transfer Seamlessly from Oracle Advertising to DoubleVerify
› Craft custom contextual advertising segments tailored to meet your campaign goals and activate them in your DSP.
› Eliminate the need for extensive keyword lists with a concept-driven approach to contextual advertising.
› Access 100+ brand safety and suitability categories in 40+ languages to protect your brand and reduce wasted ad spend.
› Leverage DV’s Authentic Ad® to ensure your ads are fully viewed by a real person in a brand-suitable environment and within the intended geography.
› For custom contextual or brand suitability segments, feel free to reach out to us. We’re here to assist you in creating the most effective advertising strategy.
We're Always Here for You!
Why the World’s Top Brands and Advertisers Choose DV
100+
Brand safety and suitability categories
7 trillion
Media transactions measured on an annual basis
22%
Of DV's revenue reinvested back in research and development to spur innovation
Take Control of Your Contextual Strategy with DV
Build custom segments with over 400 categories, including IAB, seasonal, in-market and dynamic brand-specific categories. You can further customize your segments by including or excluding specific sites, apps, languages or keywords. Once your segment is built, it can be easily activated in your DSP.
IAB Tier 1 and Tier 2 Categories
for standard content
In-market Categories
content associated with buying behaviors, such as automotive review sites
Seasonal Categories
such as Valentine's Day and summer vacation
Dynamic Categories
custom built to meet your specific needs
Have an Oracle segment that you want to keep using? DV has you covered. Check out our complete list of segments mapped to current Oracle segments.
Protect Your Brand and Increase Campaign Effectiveness
The volume of unsafe and unsuitable content online — from inflammatory rhetoric to terrorism and fake news — makes it critical to ensure brand and content alignment. DV’s comprehensive brand safety and suitability solutions protect your brand's equity and reputation across all media environments, allowing you to focus your spend on the most effective digital environments.
LEARN MORE
Move From Protection to Performance
Knowing your brand is protected is half the battle. Make every dollar count by maximizing advertising performance and balancing cost efficiency. Through the power of dynamic AI, brands can now customize the optimization process and reach unique business objectives.
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The Definitive Measure of Media Quality
The DV Authentic Ad® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand suitable environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the Authentic Ad® count as a defining, holistic KPI for campaign effectiveness.
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
