Recently, DV’s interim CEO, Laura Desmond, was featured in the IAB THERE livestream on the topic: “Adaptation in Times of Crisis.” During the event, Laura offered insights into how brands can adapt to the COVID-19 crisis, and what impact the pandemic may have on the future of advertising. Key take-aways:
- Have disciplined focus on your product roadmap and continue to invest prudently – in capabilities and people.
- Disruption is a catalyst for creativity and emerging technologies.
- CTV is in the process of becoming king-made, and is poised to emerge even stronger post-COVID.
- Advertising will play an essential role in helping brands re-engage with consumers – combining media, creative and advocacy strategies.
To get the full story, watch the recording of the livestream on the IAB’s site here.
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