Adaptation in Times of Crisis: Lessons Learned by DV’s CEO Laura Desmond - DoubleVerify

Recently, DV’s interim CEO, Laura Desmond, was featured in the IAB THERE livestream on the topic: “Adaptation in Times of Crisis.” During the event, Laura offered insights into how brands can adapt to the COVID-19 crisis, and what impact the pandemic may have on the future of advertising. Key take-aways: 

 

  • Have disciplined focus on your product roadmap and continue to invest prudently – in capabilities and people.
  • Disruption is a catalyst for creativity and emerging technologies.
  • CTV is in the process of becoming king-made, and is poised to emerge even stronger post-COVID.
  • Advertising will play an essential role in helping brands re-engage with consumers – combining media, creative and advocacy strategies. 

 

To get the full story, watch the recording of the livestream on the IAB’s site here.

 

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