Recently, DV’s interim CEO, Laura Desmond, was featured in the IAB THERE livestream on the topic: “Adaptation in Times of Crisis.” During the event, Laura offered insights into how brands can adapt to the COVID-19 crisis, and what impact the pandemic may have on the future of advertising. Key take-aways: 


  • Have disciplined focus on your product roadmap and continue to invest prudently – in capabilities and people.
  • Disruption is a catalyst for creativity and emerging technologies.
  • CTV is in the process of becoming king-made, and is poised to emerge even stronger post-COVID.
  • Advertising will play an essential role in helping brands re-engage with consumers – combining media, creative and advocacy strategies. 


To get the full story, watch the recording of the livestream on the IAB’s site here.


The views expressed in this post are that of the individual making them, and not necessarily of DoubleVerify. In addition, all links to non-DoubleVerify websites are the property of their respective owners and DoubleVerify assumes no responsibility for the content therein.


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