Quality, Context and Attention: A New Paradigm for Media Effectiveness

Ensuring quality and performance throughout the media transaction can be challenging for brands, especially given the volume of data at their fingertips. Media performance begins with establishing a baseline of media quality across campaigns to protect brand equity and reduce media waste. Furthermore, advertisers should build on their quality profile by leveraging privacy-friendly attention metrics to drive engagement. In this session, you’ll learn how to meet this challenge and gain confidence in your digital investment.

We’ll discuss:

  • The importance of establishing a single quality “currency”- on every platform and device, across the media transaction (pre and post bid)
  • The new role contextual targeting can play in your audience strategy
  • How privacy-friendly attention metrics like engagement and exposure are helping drive real-time performance optimization


Date: October 19, 2021
Time: 3:00 PM EDT

Speaker: Matt McLaughlin, Chief Operating Officer, DoubleVerify



Buy or Build: Ad Tech’s Super-Charged M&A Action

It was a year with unprecedented industry change. Ad tech deal-making experienced a major growth spurt, so much so that according to Luma Partners, ad tech and mar tech deals grew a whopping 200% in Q2 2021. In this special session, Michael Barrett, President and CEO of Magnite, Adam Singolda, CEO of Taboola and Mark Zagorski, CEO of DoubleVerify, will look back at the forces that led us to today and survey what’s in store for the future.


Date: October 19, 2021
Time: 10:30 AM EDT

Mark Zagorski, CEO, DoubleVerify
Michael Barrett, President and CEO, Magnite
Adam Singolda, Founder and CEO, Taboola
Lauren Johnson, Senior Advertising Reporter, Business Insider


Reach out to Events@DoubleVerify.com to connect with us.