For advertising to perform, it must be seen by real people. Unfortunately, fraud follows the money — often targeting premium inventory. For over a decade, DV has stayed at the forefront of combatting new and emerging types of ad fraud, helping to drive media quality and effectiveness. Download DV’s 2023 Global Insights Report to discover the state of ad fraud and other quality metrics across desktop, mobile and CTV.
DV’s Fraud Lab is powered by a dedicated team of data scientists, mathematicians and analysts from the cyber-fraud prevention community. We use a variety of approaches to detect new forms of fraud — from AI and machine learning to manual review. Through continuous analysis, scenario management and research, we pinpoint the sites, apps and devices responsible for fraudulent activity — updating our protection for advertisers in virtual real time.
DV’s Fraud solutions cover you throughout the media transaction — from pre-bid avoidance segments to post-bid monitoring and blocking. Our fraud protection extends to desktop, mobile web, mobile app and CTV — for display and video formats. We are integrated across all major DSPs and social platforms, ensuring full protection across your media buys.
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The DV Authentic Ad™ is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand suitable environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.
DV is accredited by the Media Rating Council (MRC) for detection and blocking of fraud and IVT within desktop, mobile web, mobile app and CTV environments. DV was the first verification company to receive certification from the UK-based ABC (Audit Bureau of Circulations) for Ad Fraud protection. DV has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud seal every year since its inception in 2016.
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