Privacy vs. Performance: Advertisers Don’t Need to Compromise
Watch the recording here.
Consumer privacy regulation is here to stay – and rightly so. The value exchange upon which the Internet is built is dependent on consumers and brands equally benefiting from free, ad-supported content. Between GDPR and CCPA, and the decision by most web browsers to sunset the use of third-party cookies, there is a marked shift away from third-party audience targeting. While many advertisers have come to rely on audience targeting, the era of privacy is ushering in new opportunities in how we target consumers and read intent-based signals.
In this session, we’ll tackle the issue of driving performance in the age of privacy, answering questions such as:
- What are some creative approaches to solve for these issues?
- What role does quality play in driving performance?
- How do we make sure we reach audiences who will be receptive to our product and messaging, without the use of third-party data?
- Which privacy-friendly data signals can we leverage to drive performance KPIs?
You’ll leave this session with fresh strategic ideas about how to drive performance, what metrics matter, and what the future of targeting and measurement looks like.
Time: 2:00 – 2:30pm EDT
Jack Smith, Chief Product Officer, DoubleVerify
Joe Kowan, EVP, Digital Solutions, Precision and Technology, Spark Foundry
Reach out to Events@DoubleVerify.com to connect with us.