The Future of Media Quality in Digital Advertising
On March 5, 2020, Imran Masood, Country Manager, ANZ hosted a breakfast discussion at the Ashton Media Programmatic Summit that was attended by CMOs from leading brands and agencies. For these brands, ensuring a transparent, quality environment for media buying is pivotal to driving effective media outcomes.
During the session, the group identified best practices to deliver greater brand on advertising investments. The session also deep-dived into topics like the role of advertisers in ensuring ads appear in a brand-safe context, and how a global consistency and standard of media quality should be set across the industry.
DoubleVerify would like to thank all participants for joining us at the event!
Reach out to Events@DoubleVerify.com to connect with us.