Powering Performance with Contextual Targeting


With the enactment of stricter data privacy regulations like GDPR and CCPA, and the decision by most web browsers to sunset the use of third-party cookies, we’re seeing a shift away from third-party audience targeting. As advertisers search for privacy-friendly opportunities to connect with consumers online, there is a revitalized interest in contextual targeting.

In this session, DV’s SVP of Programmatic Sales, Steve Mougis, will host a fireside chat with Initiative’s Blake Laufer, Manager of Digital Partnerships, to discuss how advances in contextual targeting have brought about innovative ways for advertisers to reach consumers in a cookie-less world. We’ll also highlight key findings that bring to light the importance of aligning brand messaging with relevant content in order to drive performance.


Time: 12:25 – 12:35pm EST


Steve Mougis, SVP of Programmatic Sales, DoubleVerify
Blake Laufer, Manager of Digital Partnerships, Initiative


Reach out to Events@DoubleVerify.com to connect with us.