Powering Performance with Contextual Targeting
With the enactment of stricter data privacy regulations like GDPR and CCPA, and the decision by most web browsers to sunset the use of third-party cookies, we’re seeing a shift away from third-party audience targeting. As advertisers search for privacy-friendly opportunities to connect with consumers online, there is a revitalized interest in contextual targeting.
In this session, DV’s SVP of Programmatic Sales, Steve Mougis, will host a fireside chat with Initiative’s Blake Laufer, Manager of Digital Partnerships, to discuss how advances in contextual targeting have brought about innovative ways for advertisers to reach consumers in a cookie-less world. We’ll also highlight key findings that bring to light the importance of aligning brand messaging with relevant content in order to drive performance.
Time: 12:25 – 12:35pm EST
Steve Mougis, SVP of Programmatic Sales, DoubleVerify
Blake Laufer, Manager of Digital Partnerships, Initiative
Reach out to Events@DoubleVerify.com to connect with us.