DoubleVerify at Digiday Programmatic Marketing Summit

Powering Performance with Contextual Targeting

With the enactment of stricter data privacy regulations like GDPR and CCPA, and the decision by most web browsers to sunset the use of third-party cookies, we’re seeing a shift away from third-party audience targeting. As advertisers search for privacy-friendly opportunities to connect with consumers online, there is a revitalized interest in contextual targeting.

In this session, DV’s SVP of Programmatic Sales, Steve Mougis, will host a fireside chat with Initiative’s Blake Laufer, Manager of Digital Partnerships, to discuss how advances in contextual targeting have brought about innovative ways for advertisers to reach consumers in a cookie-less world. We’ll also highlight key findings that bring to light the importance of aligning brand messaging with relevant content in order to drive performance.

Time: 12:25 – 12:35pm EST

Speakers:
Steve Mougis, SVP of Programmatic Sales, DoubleVerify
Blake Laufer, Manager of Digital Partnerships, Initiative

Reach out to Events@DoubleVerify.com to connect with us.