IAB Tech Lab CTV & Video Advertising: Growing with Standards
A panel discussion on unlocking programmatic scale for CTV. This panel will debate current technologies that are available to use in CTV planning and delivery and identify the gaps that exist today. Further the panel will explore potential technology foundations, changes to standards and other initiatives needed that will help scale the CTV specially in programmatic. The panel will discuss current friction points and solutions – what can be done today and what are long term sustainable solutions.
Time: 2:30 PM CET
Speaker: John Ross, Director, Product Strategy, DoubleVerify
Reach out to Events@DoubleVerify.com if you have any questions.