How the Cookie Crumbles: Creative Ways To Shape Experiences in a Cookieless World
Immersive, addressable experiences are now table stakes when it comes to consumer expectations around everything from entertainment to retail. And data is what powers it all. How can we deliver the cutting-edge, personalized experiences people expect from 21st century brands, while respecting consumer and regulatory expectations around privacy?
Time: 3:00pm EDT
Mark Zagorski, CEO, DoubleVerify
Brendan Gaul, Global Chief Content Officer, IPG Mediabrands
Shenan Reed, SVP, Head of Media, L’Oreal
Nilla Ali, SVP, Commerce, Buzzfeed
Marinn Jackson, Head of Premium Ad Sales & Strategy, Verizon Media
Moderator: Reshma Karnik, VP, Data & Technology Solutions, MediaLink
Reach out to Events@DoubleVerify.com to connect with us.