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Ad Fraud: What’s hype? What’s reality?

 

Who do you believe about ad fraud? Has fraud decimated the value of digital advertising, or do industry bodies and commercial tools have it under control? You’ll hear all sides of the story in this panel bringing together industry efforts. Find out if there’s a balance to be struck between reach, scale and quality.

 

Time: 2:00 – 3:00pm ET

 

Panelists:
Roy Rosenfeld, SVP of Product, DoubleVerify
Claire Atkin, Director, First Mountain
Dr. Augustine Fou
Joshua Lowcock, EVP and Chief Digital & Innovation Officer, UM
Louis-David Mangin, Cofounder & CEO, Confiant

 

Reach out to Events@DoubleVerify.com to connect with us.