Establishing a Holistic Measurement Strategy to Drive Performance
Media verification as a concept can seem like a black box – understanding how fraud, viewability, and brand safety are measured can be complex. However, the application of proper measurement tools allows buyers and sellers to set appropriate expectations and optimize for enhanced value and performance. So, what are some of the best practices companies can follow in order to safely determine where and how much of their media budgets are supporting their desired outcomes?
In this session, DV will highlight the advantages of building a brand safety and suitability profile that not only maximizes the value of brand-content alignment but also provides a greater propensity to drive campaign performance.
Time: 10:40 – 11:10am SGT
- Conrad Tallariti, RVP Sales, SEA, DoubleVerify
- Nathalie Pellegrini, Managing Partner, Performance & eCommerce, APAC, Mindshare
- Joel Deerwester, Regional Director, Marketing Sciences, APAC, Xaxis
- Eileen Ooi, Managing Director, Malaysia, PHD
Register for the webinar here.
Reach out to Events@DoubleVerify.com to connect with us.