Ensuring Quality in an Evolving Digital Ecosystem
As our digital ecosystem continues to evolve, businesses are now understanding the importance of using first-party data and analytics to identify audience marketing strategies so as to drive real business outcomes and ROI.
In this session, Optus discussed the evolution of their data transformation strategy and their assessment of the technology landscape. The session also highlighted how DoubleVerify worked with Optus and Amobee to secure brand protection and improve their media quality supply at scale to create greater efficiencies in their media and programmatic investments. Watch a recap of the session in the video above.
Date: Thursday, March 11
Time: 9:30am AEST
Venue: Hyatt Regency, 161 Sussex Street, Sydney 2000.
Imran Masood, Country Manager, ANZ, DoubleVerify
Vinetha Manthena, Associate Director, Digital Marketing Channels, Optus
Mark Titley, Business Director, ANZ, Amobee
Reach out to Events@DoubleVerify.com to connect with us.