Protecting Your Brand in an Evolving News Cycle
From inflammatory rhetoric to terrorism and fake news, the dynamic and unpredictable nature of the digital realm makes it critical to ensure brand-content alignment. In this session, we will review the risks of the growing volume of unsafe and unsuitable content online present global advertisers. Attendees will learn practical tips on how to achieve the right level of protection across their media buys, while still reaching new and existing customers. The session will review the brand suitability toolset and how it can be used to manage the trade-off between brand protection while also achieving campaign scale.
Time: 9:30am CT
* This event will be in Spanish.
Jaime Valdes, Sales Director, DoubleVerify
Reach out to Events@DoubleVerify.com to connect with us.