Brand Safety: Balancing Protection and Scale in an Evolving News Cycle
DoubleVerify will present at the IAB’s Brand Academy virtual event “Balancing Scale with Brand Safety”. From inflammatory rhetoric to terrorism and fake news, the dynamic and unpredictable nature of the digital realm makes it critical to ensure brand-content alignment.
In this session, we will review the risks of the growing volume of unsafe and unsuitable content online present global advertisers. Attendees will learn practical tips on how to achieve the right level of protection across their media buys, while still reaching new and existing customers. The session will review the brand suitability toolset – specifically content classification, keyword blocking, and exceptions lists, and how it can be used to manage the trade-off between brand protection while also achieving campaign scale.
Time: 3:00 – 4:30pm ET
Karen Gross, Chief Customer Officer, DoubleVerify
Moderator: Joe Pilla, Director of Data & Automation, IAB Data Center for Excellence
Reach out to Events@DoubleVerify.com to connect with us.