Brand Suitability: The Evolution of Brand Safety in India 


Ad verification in India is now becoming a focal point as brands realise their reputation with consumers can be adversely affected by negative placements in media.

However, as the industry sees the importance of context and nuance in the environments they’re advertising against, brand safety has quickly evolved to brand suitability. With the initial focus on driving down fraud, brand suitability strategies are just beginning to be adopted and refined in APAC, which has led to a 66% YoY increase in brand suitability rates in the region.

Join IAMAI & DoubleVerify as they explore the state of ad verification in India, explore the need to shift from brand safety to brand suitability and discover best practices on how advertisers in India can continue to drive media performance.


Time: 4:00 – 5:00pm IST


4:00 – 4:05pm: Welcome note by IAMAI
4:05 – 4:40pm: Panel Discussion: Brand Suitability: The Evolution of Brand Safety in India
4:40 – 4:55pm: Q&A
4:55 – 5:00pm: Summary & Closing Note



Punit Chahar, Head of Digital & Mass Media,
Prachi Mohapatra, CMO, FBB, Future Retail
Archana Aggarwal, VP of Media, Airtel
Moderator: Nachiket Deole, Head of Sales, India, DoubleVerify


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