Tomorrow, Today: Summoning the Future of Marketing
Many brands have demonstrated resilience by adapting to the current state of digital-dependency. But businesses with real foresight are looking beyond remediating short-term shocks, converting responsive mobilisation into lasting transformation that secures permanent value.
This session is concerned with the willingness of brands to invest in their customers in the digital and physical world. We will consider how marketers are orchestrating a strategy for technological renewal, unpack transformation at scale, and unveil the technologies prime for experimentation and adoption in CX.
Time: 2:10 – 2:55pm AEST
Imran Masood, Country Manager, ANZ, DoubleVerify
Kate Hatton. Head of Digital & eCommerce, Hairhouse
Eva Ross, Chief Marketing & Customer Officer, Sendle
Reach out to Events@DoubleVerify.com to connect with us.