The Future of Programmatic: Bots & Brand Safety
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Since 2008 DoubleVerify has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.
Tanzil Bukhari might be Europe’s top programmatic expert. He led DoubleClick’s EMEA business before Google acquired them. After that, Google kept him on for ten years, overseeing the DoubleClick Ad Exchange.
Now, programmatic is facing mounting challenges – from ads being placed next to hate speech and terrorist videos, to bots taking advantage of the automation to steal billions from brands.
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