Around the world, the advertising industry is collectively moving toward a more privacy-friendly digital ecosystem that includes the elimination of third-party cookies and the ability to track personally identifiable information. While this is good news for our society as a whole, it has presented its share of challenges for marketers looking to reach relevant audiences. Marketers are now beginning to reevaluate which metrics matter and which solutions are the most effective in a post-cookie world.
Join our experts as they highlight advances in today’s contextual targeting technology, which has significantly advanced over the past decade. The panel will also discuss how attention metrics like audience engagement and screen exposure are providing valuable insights for campaign optimization and performance.
Date: Thursday, March 17
Venue: The Westin Singapore
Time: 11::40AM SGT
Christina Oh, Business Director, APAC, DoubleVerify
Sachin Dsouza, Director of Supply, Publicis APAC
Sunil Naryani, Chief Product Officer, Dentsu APAC
Moderator: Rob Rasko, CEO, The 614 Group
Reach out to Events@DoubleVerify.com to connect with us.