Protecting Your Media Investment from Ad Fraud
In order for an ad to perform, it must be seen by real people. Unfortunately, ad fraud, or sophisticated invalid traffic (SIVT), remains a serious problem for players in the digital ecosystem, especially on premium channels like CTV. This means that brands choosing to forgo fraud protection can expect a significant portion of their ad campaigns to never actually be seen — a massive waste of media investment.
According to DV data, advertisers in Australia saw a 75% higher fraud/SIVT violation rate compared with other countries in the APAC region in 2020, a 63% higher rate in 2021, and a 65% higher rate YTD (Jan-Feb) in 2022. However, both Australia’s and APAC’s fraud/SIVT rates have fallen a bit this year so far – down 10-11% YTD (Jan-Feb) in 2022 vs. FY 2021.
In this session, DV’s Imran Masood will discuss the different types of ad fraud and uncover the state of fraud in Australia. He’ll also highlight the importance of working with a third-party verification provider to eliminate fraud and reinvest in the most effective ad environments.
Date: Thursday, April 7
Venue: NSW Teachers Federation Conference Centre, Surry Hills
Time: 3:55 – 4:35PM AEST
Imran Masood, Country Manager, ANZ, DoubleVerify
Register for this event here.
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