A global beverage brand conducted a solutions comparison test comparing the impact of three different pre-bid avoidance technologies on a major DSP via its in-house programmatic team. The test evaluated two key performance indicators (KPIs):
- ROI: Calculated for each product by dividing the value it added (i.e. the reduction in spend on ads that did not meet brand guidelines) by the product’s cost
- Violation Rate: The percent of all ads recorded as a violation (i.e. a block or incident)
Download our case study to learn how DV Authentic Brand Suitability delivered the highest ROI (133%) for the brand among all of the products tested.