DV Custom Contextual Drove a 97% Higher ROAS than Existing Targeting Strategies for Intimate Merger

Intimate Merger, a data marketing company in Japan, was looking to drive higher return on advertising spend (ROAS) on their digital campaigns. Additionally, with increasing privacy regulations and the shift away from third-party cookies, the company was specifically looking for a privacy-safe solution that offers accurate contextual classification at scale. Download our case study to learn how our privacy-safe DV Custom Contextual solution delivered a 97% higher ROAS than Intimate Merger’s existing targeting strategies.