How Contextual Targeting Can Drive Performance in a Cookieless World
Marketers are beginning to embrace privacy-safe contextual solutions as an effective alternative to precision targeting. In this session, DoubleVerify’s Steve Mougis and FanDuel’s Ted Oh will highlight how advances like semantic science are powering sophisticated contextual strategies that go beyond standard keyword lists. He’ll also uncover key findings that bring to light the importance of aligning brand messaging with relevant content in order to drive performance.
Date: October 26, 2021
Time: 9:00 – 9:25 AM EDT
Steve Mougis, SVP of Programmatic Sales, DoubleVerify
Ted Oh, Manager, Media & Demand Generation, FanDuel
Reach out to Events@DoubleVerify.com to connect with us.