An international hospitality brand approached DV to understand how they could improve their campaign efficiencies by reducing block rates on harmful content without compromising brand suitability.
By leveraging DV’s Authentic Brand Safety targeting, the brand achieved the following results:
- 72% reduction in block rate
- 83% reduction in block rate on high-severity content
- 15% savings of media spend
Download our case study to learn more about DV’s Authentic Brand Safety targeting.