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Colgate’s global programmatic media team (PBUx) collaborated with DV to help:

  1. Decrease risk of media budget wastage through better programmatic targeting controls
  2. Increase programmatic supply transparency to optimize inventory quality
  3. Increase overall campaign performance

To do so, PBUx worked with DV to create a comprehensive pre-bid test framework introducing DV’s first-to-market programmatic innovations: Authentic Brand Suitability (ABS) and Programmatic Analytics (PA) reporting. Download our case study to learn how DV’s solutions not only helped to improve their overall media quality, but also a number of other performance metrics, including Colgate’s internal KPI – referred to as Quality CPM (qCPM).